Use a Dual Concept to Optomize Your Franchise Investment

In the dynamic world of food service, innovation is the key to success. We are thrilled to announce the successful opening of our new dual concept restaurant, where two distinct brands, StrEATS and Joey’s Fish Shack, have found a harmonious home under one roof. This pioneering approach allows us to cater to separate age demographics, reduce overhead costs, and introduce an exciting rebranding journey for Joey’s Fish Shack.


  1. Lower Overhead, Higher Efficiency:


Combining two brands under the same kitchen significantly reduces overhead costs, a game-changing factor in the highly competitive restaurant industry. By sharing kitchen space and resources, we optimize operational efficiency without compromising on the quality and uniqueness of each brand’s offerings. This synergy enables us to focus on delivering exceptional dining experiences for both the younger crowd who love StrEATS and the older patrons who cherish Joey’s Fish Shack.


  1. Tailoring to Different Age Demographics:


Understanding the diverse tastes and preferences of our customers, we carefully curated two distinct brands that cater to separate age demographics. StrEATS, the vibrant and trendy concept, appeals to the younger generation seeking adventurous flavors and exciting presentations. On the other hand, Joey’s Fish Shack, formerly known as Joeys Seafood, celebrates the rich tradition of seafood in a warm and inviting ambiance, attracting the more mature audience seeking classic favorites and a relaxing atmosphere.


  1. Introducing StrEATS:


StrEATS welcomes diners to embark on a journey of global street food delights. From mouthwatering tacos bursting with international flavors to smash burgers that smash expectations, StrEATS promises an adventurous dining experience like no other. The colorful and contemporary dining room complements the eclectic menu, creating a vibrant ambiance that resonates with the younger crowd.

  1. The Rebirth of Joey’s Fish Shack:


Undergoing a successful rebrand from Joeys Seafood to Joey’s Fish Shack was an exciting milestone for us. The transformation allowed us to refine and update the brand’s identity while preserving its reputation for delectable seafood dishes. With an emphasis on fresh, sustainably sourced seafood and a menu that celebrates coastal culinary traditions, Joey’s Fish Shack takes diners on a nostalgic journey by the sea.


  1. Seamless Experience, Unique Offerings:


While both brands operate from the same kitchen, each brand’s dining room exudes a distinct personality and ambiance. We have meticulously designed each space to match the theme and vibe of the respective brand. The separation of dining areas ensures that diners can enjoy a seamless experience tailored to their preferences.




The successful launch of our dual concept restaurant, StrEATS, and Joey’s Fish Shack, is a testament to the power of innovation, adaptability, and customer-centricity. By embracing this novel approach, we have not only reduced overhead costs but also delighted two different age demographics with unique culinary experiences. StrEATS appeals to the adventurous spirit of the younger crowd, while Joey’s Fish Shack continues to serve classic seafood dishes to our beloved mature patrons.


We are excited about the journey ahead and look forward to continuing to delight our guests with the vibrant flavors of StrEATS and the timeless charm of Joey’s Fish Shack. Come, join us on this gastronomic adventure, where the culinary worlds of two distinct brands collide in a harmonious and unforgettable union.