When you’re doing your due diligence and research into a franchise company, you should consider the Four C’s!
Character – meet the management team, are they of good character? Have you spoken to existing franchise partners?
Consistency – how has the brand longevity been? Are they profitable?
Competency – how many years experience do they have in the brand in their vocation? What’s the managements background? Understand the operations background of the business?
Chemistry – ultimately, the franchisor is your partner, you need to work together! Do they give you the warm and cozies? Or, are they someone you will argue with all the way through the process.
“Our Partners area the reason for it!”, Rob Hilditch, VP of Business Development, Joeys’ Franchise Group.