Everyone has heard of it, everyone has thought of it, but does everyone use it or at least the principals it is derived from?
The test, which has been translated into more than 100 languages, asks the following questions:
Of the things we think, say or do
1. Is it the TRUTH?
2. Is it FAIR to all concerned?
3. Will it build GOODWILL and BETTER FRIENDSHIPS?
4. Will it be BENEFICIAL to all concerned?
Joey’s Franchise Group has used the test in one form or another for many years. It allows us to bring great products and quality to all of our franchise systems. It helps ensure we bring quality Franchise Partners to market and most importantly it has built a level of trust within our community. Over 5o% of our ReFranchise stores are sold to existing staff members. That says a lot about the brand development, not necessarily the growth, but the brand trust that our Partners and their Employes have with us.
When you’re choosing your next franchise, ask them how they implement the Four Way Test.
Rob Hilditch – VP of Business Development
Joey’s Restaurant | Joey’s Urban | MVP Modern Barbers | Homes & Land Magazine Canada