The quote is from a former military general and he knows a little bit about the ‘common purpose’. When you are looking for a franchise system to buy into, you should be asking them the same question. What is their common purpose?
We all know it’s to make money, right? But what else do YOU value? What else are you looking for? Make sure when you are asking the Franchisor questions about their system that you include open ended questions, get them talking, learn about the people who control your fate. Can you trust them? Do you like them? Can you see yourself being their partner for ten or more years?