Entrepreneur - The best franchise advice you'll get.

When you are looking into a franchisor the best thing to look at is the success of their partners and how they interact with them. Franchise systems are made to be simple, understandable and certainly, repeatable! I am sharing a great article by Jeff Elgin in Entrepreneur Magazine that dictates everything you should do when researching a franchise system. I encourage you to do everything he suggests and put Joey’s Franchise Group to the test!

Check out his article here: The best franchise advice you’ll get…..


The Success Indicator

imagePeople measure success in different ways. Potential franchisees measure it in vastly different ways. For the last few years I have been using this simple categorized system by Mary Ellen Tribby (attached picture). I use these indicators in the picture from each side to ask open ended questions that will show me which side of the scale a potential franchisee will fall on.

Simple, yet elegant, and so far, accurate. Keep your system simple and straight forward. Complicating your processes and systems only makes it more difficult for you and franchisees potential success.

Rob Hilditch
Joey's Restaurants | Joey's Urban | MVP Moderb Barbers | Homes & Land Magazine


7 Reasons I’ll Turn Down a Job After Interviewing With You

This article is great and it also translates to a potential Franchisee interviewing Franchisors or vice versa……. Enjoy.

RACHEL DOTSON | March 5, 2013 |

Interviewing is an art-form for both the job seeker and the hiring manager. A simple mistake by either party can raise enough doubt to leave the other looking elsewhere. After much reflection on what’s turned me off to a job in the past, I’ve come up with seven interview red flags that will leave me saying, “Thanks, but no thanks” to your job offer.

1. You’re Negative

If you’re bad-mouthing the company, other employees, your workload, or even yourself, then chances are slim that I’ll come on board as your newest employee. Why? Because negativity is toxic. It tells me that morale is low and that you don’t enjoy your job. I recognize it’s possible that you’re just having a bad day, but it’s just too big of a risk to take.

2. You Asked Me Obscure Questions Just for the Sake of Doing It

Yes, I know why manholes are round; what I don’t know is why you are asking me this question. Is it because Google asks it? Is it because you want to see if I can think on my feet? Or is it some other reason that neither you nor I am aware of? Rather than waste our time with such a silly and off-putting question, ask me a situational question that’s relevant to my prospective job.

3. You Talk Too Much

I’m delighted that you’re enjoying our time together, really, I am. But I’m a bit worried that I haven’t been able to get a word in edgewise. You see, if I haven’t done any of the talking, then you can’t possibly know if I’ll be a good fit for this position. That makes me nervous. How can I believe in my own ability to excel at this position if you haven’t properly assessed my abilities and fit?

4. You Talk Too Little

Let’s look at the opposite side of the point above. If you don’t tell me enough about the job, the company, and so on, then I cannot, in good faith, agree to devote years of my life to you. When I ask you questions about why the position is vacant, what a typical day is like, and what the goals of the company are, I expect solid, well-thought-out answers. It’s these answers that will help me determine whether our values and goals align.

5. You Don’t Tell Me About Your Company Culture

If I’m going to be spending more time with you than with my friends and family, I want to know I’m going to be in a fun and positive working environment. You don’t have to provide organic lunches or have a company bar to show me you’re a great company to be at. While these perks would be nice, I’d much rather know about the people and the culture. How do employees interact with each other? How are employees recognized for a job well done? Do colleagues go to lunch together or see each other outside of the office? If so, do they do this because it’s mandated or because they genuinely enjoy spending time together?

6. You’re Unprepared

I’m busy, you’re busy, we’re all busy. I get it. People are spread too thin. But when I spend hours preparing for my interview and take time out of my day to attend said interview, I expect you to show me the same level of professionalism and respect that I show you. So please, don’t make me wait in the lobby for half an hour, don’t take five minutes to review my job application in front of me, and don’t make up the interview questions as you go along.

7. Your Interview Practices Are Illegal

So you want to know if and when I’m planning on getting married and you feel it necessary to let me know that you typically hire from a certain age group. The fact that you’re bringing these items up tells me one of two things: 1) you haven’t taken the time as a hiring manager to educate yourself on employment law, or 2) you’re discriminatory. The best case scenario here is that you don’t know how to do your job (and your company hasn’t bothered to train you how), and the worst is that the organization is sexist, ageist, or some other “ist” that I don’t care to be around.


The Four Way Test

Everyone has heard of it, everyone has thought of it, but does everyone use it or at least the principals it is derived from?

The test, which has been translated into more than 100 languages, asks the following questions:

Of the things we think, say or do

1. Is it the TRUTH?
2. Is it FAIR to all concerned?
3. Will it build GOODWILL and BETTER FRIENDSHIPS?
4. Will it be BENEFICIAL to all concerned?

Joey’s Franchise Group has used the test in one form or another for many years. It allows us to bring great products and quality to all of our franchise systems. It helps ensure we bring quality Franchise Partners to market and most importantly it has built a level of trust within our community. Over 5o% of our ReFranchise stores are sold to existing staff members. That says a lot about the brand development, not necessarily the growth, but the brand trust that our Partners and their Employes have with us.

When you’re choosing your next franchise, ask them how they implement the Four Way Test.

Rob Hilditch – VP of Business Development
Joey’s Restaurant | Joey’s Urban | MVP Modern Barbers | Homes & Land Magazine Canada


Financing for Franchises

imageDid you know that most financial institutions have franchise financing programs and that typically your best  chance of success and best rate is usually with your current institution. When researching your financing options, start with your local bank that your already hold accounts with. They will be able do give your the best terms and service.  Using other lenders can lead to higher rates and shorter terms unless you use institutions that have franchise specific programs. If your local institution can’t provide you with satisfactory terms, look to the institutions below. We recommend their programs regularly and have great success with our franchise partners using them. They’ll not only help you get the financing you need but also review the franchise business model you are considering and give you advice on them.

TD Canada Trust Franchise Financing

Scotia Bank Franchise Financing


Success in the restaurant business...

Success in the restaurant business can be elusive. What’s more, success means different things to different people. Some operators want to just make a living. Others have loftier goals – maximization of market share, achievement of targeted return on investment and so on. Regardless of one’s definition of success, the basics in the restaurant industry never change.

Here are the top 10 factors that contribute to success in our industry:

•  Validated concept definition. Can you clearly state what experience your restaurant offers, what products it serves and what service-style it employs? If not, you’re not sure what your restaurant is all about and neither are your customers.

•  Understanding your restaurant’s demand types and sources. Is your demand destination, generative or impulse? What is your trade area?

•  Location. Regardless of your restaurant’s types and sources of demand, customers must be able to find and access your restaurant easily.

•  Differentiated brand imagery. What makes you stand out from your competition?

•  Targeted value proposition. Consumers are more knowledgeable and more demanding than ever. Value means offering the choices, convenience and monetary satisfaction at whatever price point the consumer selects.

•  Targeted marketing. Make sure your marketing focuses on your trade area, your customer demographics and their buying behaviours. Find ways to measure the success of each marketing program.

•  Quality food. You’re only as successful as you last meal.

•  Quality service. You’re only as good as your last customer interaction. Do you talk about good service or does everyone in your organization understand it and live it?

•  Flawless execution. Do all the elements of the experience you expect to provide to your customers come together every hour of every day? How do you know? Do you take action to make sure that they do?

•  Customer data. Do you really know your customers – their demographic profile, their needs, their wants, their expectations

Joey’s Urban | Joey’s Restaurants | MVP Modern Barbers | Homes & Land Magazine

 


Hospitality.....

Ultimately, hospitality is your competitive edge. Don’t confuse that with providing good service — you can give good service and still have people leave feeling un-cared for.

True hospitality doesn’t come from what you DO, it is a result of how you ARE. This creates a training dilemma. How do you help people learn to BE different? For that matter, how do YOU learn to be different?

The truth is that you don’t learn it as much as you allow it to blossom from the inside. It is a wonderfully natural — and totally painless — process of seeing life from a different direction. A Place of Hospitality is designed to help you move in that direction … and help you stay in that place once you have found it.

“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Donald A. Adams

It all starts with…….you!


Ambition in Franchising

What’s the story behind the franchise?
What drove the concept to become what it is?
Who is at the healm and what is that person like?

Strong, established franchise systems, have great stories behind them. They have leaders who built the system from their passion for the product and the ambition to make their dreams a reality. The key word here, is ambition. That ambition drove the franchise system in its infancy and will still be driving the franchise company today.

“Make no little plans: they have no magic to stir men’s blood.” These words were uttered by Daniel Burnham, the Chicago architect whose vision recreated the city after the great fire of 1871. The result of his ambition is an extraordinary American city that still has the magic to stir men’s blood. Ambition is sometimes seen as a negative these days, but without it we would stagnate. You need a culture that supports big steps and powerful beliefs. You can see these qualities in cities that have transformed themselves. Cities are the most visible examples of successful and failed cultures. Bilbao and Barcelona did so and became the envy of the world and prime tourist destinations. Pittsburgh reinvented itself when the steel industry withered. But Detroit wasn’t able to do the same when the auto industry took a dive.

At Joey’s Franchise Group, our leaders, have that ambition and passion. We have a great story of adversity to dig the trenches and crawl out with success. Our culture is founded on Passion, Urgency and Excellence. Our Founder, Joe Klassen and his partners, literally used their blood, sweat and tears to grow the Joey’s brand into a success. Then use that foundation to create and maintain multiple franchises and supporting companies. We have become a truly vertically integrated company allowing for success of our franchise partners at every level with every concept!
– Joey’s Restaurants,
– Joey’s Urban,
– MVP Modern Barbers,
– Homes & Land Magazine, and,
– many other support companies

Rob Hilditch, VP of Business Development
Joey’s Franchise Group