For those of you who follow me or this blog, you know how much I love Simon Sinek and his insights. In this quick clip he talks about Verbs being used in measurable goals. Keep it simple!
That is how I approach franchising and therefore how we approach franchising at JFG. Values have to be verbs because values are things you do. I like to think that JFG provides value in many ways, not just with our great concepts but with the work we ‘DO’ to support and encourage our franchise partners in their businesses. Notice how I say ‘their businesses’, that’s because even though we call them partners it is only in the ideological sense. Our partners run their own businesses with JFG at their side at every step, adding value to their businesses. We’re just that great!
Enjoy the video!