Look for high integrity propositions and franchisors
High integrity is essential for two crucial reasons:
You will keep your peace of mind, and sleep at night. The world is full of miserable millionaires – people who have exploited others to make their money – don’t be seduced by this false dream. Always behaving and deciding with high integrity will keep you safe, well, and probably make you wealthier too.
You will delight your customers and good word will spread, which is vital for local service businesses, which nearly all franchise businesses are. Local businesses live or die by their reputations. Behaving with high integrity will automatically ensure that your reputation shines and grows. Many well established successful franchisees never need to advertise or look for their next customers – their customers find them.
If you buy a franchise that lacks integrity, then with all the best will in the world, you will be pushing water uphill.
Look for and buy a franchise which has high integrity at the centre of its products, services and business ethos, and you are half way to running a high integrity franchise business – all that remains is for you to ensure that your own input and activity are high integrity too.