strEATS: Authentically Inauthentic

While strEATS burst onto the scene in Calgary, Canada, in 2017, it wasn’t the team’s first rodeo. They had already solidified their claim to fame with Joey’s Seafood Restaurants, a staple in Canada since 1985, celebrated for fish and chips and a secret-family-recipe golden batter that Joe (Joey) Klassen developed himself.

But now, with strEATS, they’re dominating the fast-casual market with cutting-edge food trends and a globally inspired menu that features a mouthwatering array of tacos, burritos, and poutines (otherwise lovingly known as street food and the inspiration behind the strEATS moniker).

It’s what Colin Klassen, strEATS’ head chef and menu mastermind, calls “instagrammable quick- service food,” and its popularity is spreading like wildfire. The brand has already rolled out restaurants in four Canadian provinces, adding a dozen locations in 2021.


The Shift to Fish Shack is Growing Serious Momentum

The growth of North America’s largest seafood restaurant chain has been spurred on by a change in how consumers are eating out. Joey’s Fish Shack’s focus on the experience has drawn the attention of restaurateurs nation-wide.

“Our restaurant has grown up. It’s less cafeteria and far cozier,” says Joe Klassen, founder and CEO of Joey’s Only Franchising Ltd. “Our restaurant décor makes for a more welcoming feel.”

Another new Joey’s has evolved in the west end of Edmonton. The opening of Joey’s Fish Shack in Terra Losa in August 2021 makes 8 new Joey’s Fish Shacks in less than a year.


St. Albert sees a revival of sorts with Joey’s Fish Shack

When Joey’s first came to St. Albert in October 1993, the goal was long-term service for the community. 29 years later, a new spirit has emerged at 3506 Tudor Glen Market – a new and improved Joey’s 2.0.

“Joey’s Fish Shack offers a new menu, a new atmosphere and a new outlook on food,” says Joe Klassen, founder and CEO of Joey’s Only Franchising Ltd. “It’s a step we needed to take to stay current and top of mind with the new consumer.”

https://www.openpr.com/news/2642142/st-albert-sees-a-revival-of-sorts-with-joey-s-fish-shack


Joey’s Fish Shack offers All-You-Can-Eat Fish and Chips on Tuesdays

Like family from another mother, Joey’s Fish Shack is a growing destination in Calgary! Of course, it was founded here so it makes sense that we are so strong in the west! Cone check us out or better yet, come join our franchise family as we grow throughout North America.


Joey’s Seafood and Joey’s Fish Shack among top 10 places to get Fish & Chips in Edmonton

Fish and chips are always a fried food favourite, even in a city as landlocked as Edmonton.

While fish and chips are enjoyable year-round, we’ve found ourselves craving the beer-battered, tartar sauce-covered meal a little more than usual with Easter weekend nearly upon us.

Whether you dine-in, order delivery, or pick up a meal to enjoy during a picnic, this traditional English dish is sure to hit the spot.

Very excited to see that both Joey’s Seafood and Joey’s Fish Shack made the top ten and one of our pictures was on the front cover!


Western Canadian restaurant chain OPENS more stores during the pandemic

With all the hardships experienced by restaurants throughout the pandemic, it’s interesting to see a few new places opening up. strEATS is a Western Canadian chain that takes food truck favorites into a venue. And there are several of them in the Fraser Valley with the newest one just opening in Maple Ridge. Watch as Mike Klassen talks with Gloria Macarenko from CBC Vancouver. Click to watch Gloria Macarenko interview Mike Klassen from strEATS


The 30 Best New Canadian Restaurants of 2021

It should go without saying that any and all restaurants that got off the ground (or managed to keep their doors open) while navigating the pandemic are nothing short of heroic. And while 2021 has been another different year for the restaurant industry, full of makeshift rules and fluid regulations, it at least did see some patrons able to dine indoors coast to coast to coast.

strEATS as grown during the pandemic, opening a handful of high performing restaurants that are geared to success with pick-up and delivery!

Read on…

See yourself at strEATS!


strEATS Kitchen makes "Top 30 new restaurants 2021"

strEATS just made Complex Canadas” Top 30 new restaurants 2021” with their Red Deer location and is proving that being consistent and always offering the freshest ingredient has become an important factor for customers who visit each of their locations.

strEATS pride themselves on using only the freshest ingredients. They cook almost everything in house and made to order.

From slow cooking their beef and pork to cutting all necessary ingredients to make their famous Sauces and Salsas!

check out – strEATS just made Complex Canadas “Top 30 new restaurants 2021”


Waitress-Turned-Owner: Nikita Kish at StrEATS

NikitaWhen Nikita Kish, who had spent over a decade feeling unfulfilled working in the service industry, learned about strEATS’ franchise offering, she knew that she had to take a bite of the appetizing opportunity.

“My job was becoming less fulfilling as the years went by, and I wanted more freedom to live my life while still doing what I loved – connecting with people. I had the opportunity to be one of the first strEATS to open, and it was one of the best decisions in my life.” said Kish, owner of the West Lethbridge location…


A great restaurant investment in Medicine Hat

Our franchise partners in Medicine hat have this awesome story about our restaurants on InvestMedicineHat.ca! Robyn and Mauricio have done so well to succeed in the toughest of conditions.
We thank them for their hard work and their attention to customer service! They have revived Joey's in Medicine Hat!